The annual congregation ceremonies at the Kwame Nkrumah University of Science and Technology (KNUST) do more than celebrate academic excellence, they also open a vibrant business space for photographers.

For many in the photography space, the graduation period is nothing short of a business boom. The surge in demand for instant photos, digital edits, and curated shoots makes it one of the busiest periods of the year.

Young Image, a photographer who has been in the business for years, shared how significant the season is for him.

“This is an annual occasion, and we’ve been doing this since 2014. It has always been my opportunity to work on sales and boost my income,” he said.

For photographers like him, the congregation has become more than an event, it is a dependable marketplace.

Digital over prints: A changing trend

For Michael Appiah Agyemang of Seeker Creatives, photography is a side gig. While the income during congregation is helpful, he noted that sales differ compared to when he works on the field.

He also highlighted the shift in what students now prefer.

“In this era, I believe 70% like the glamour aspect of it. They want the pictures for their social media because back then social media wasn’t really in the system. During graduation, people preferred portrait shots and frames, but it’s changed.”

Despite the digital surge, he added that there’s still a traditional touch that hasn’t faded completely.

“Now people are going in for the digital version; however, parents still request print versions to keep,” he shared.

A first-time experience and high demand

For Godfred from Kwesi Arthur Pixels, a student photographer, this year marked his first attempt at cashing in on congregation.

“This is my first time at the congregation, and I wanted to make some money as a student,” he shared.

His experience has been both rewarding and demanding.

“So far, it’s been awesome but really stressful. We’ve been able to make some gains.”

A thriving ecosystem of creativity

The business of photography during congregation continues to evolve, blending tradition and digital innovation. From instant print vendors to student-led digital studios, KNUST’s graduation season has become a dynamic hub where creativity, entrepreneurship, and celebration meet.

Story: Abena Serwaa Gyamfi and Abena Agyeiwaa Brefo

Photos: Isaac Kwaku Duah